Maui
Bring the New Zealand Sheep Milk Nutrition to the World
Our Story: The Heartbeat of Sheep Milk Innovation
At Maui, we are more than just a company—we are a community of passionate individuals dedicated to elevating the world of sheep milk. Our journey began with a simple, but powerful belief: that quality sheep milk starts with the care and health of the sheep themselves. We are proud to say that our commitment to innovation, sustainability, and care has placed us at the forefront of New Zealand’s sheep milk industry, but it’s the human touch that makes us truly unique.
Our Mission: Developing Sheep Milk Industry, Sharing Sheep Milk Superior Nutrition
Maui’s mission is to develop New Zealand’s sheep milk industry and share the naturally superior nutrition of sheep milk with the world. We are driven by a deep commitment to quality, health, and sustainability. Our goal isn’t just to grow the industry; we aim to enhance the global perception and consumption of sheep milk products. By doing so, we hope to bring the rich, nourishing benefits of sheep milk to people everywhere, improving their health and their lives.
Our Vision: Where Quality Meets Care
At the core of Maui is a deep sense of responsibility to the land, the animals, and the people we serve. We believe that great products don’t just come from technology – they come from trust, passion, and respect for the process. Our vertical supply chain management system is a testament to this philosophy. We oversee every step, from the health of our sheep to the final product that reaches you. This meticulous care ensures that every drop of milk is of the highest quality, consistently, every time.
But our work doesn’t stop there. At Maui, we’re committed to being stewards of the environment and caretakers of future generations. Our sheep aren’t just animals – they are part of our family. That’s why we developed the Southern Cross® breed, a carefully nurtured line of sheep that optimizes both the yield and quality of the milk they produce. Through our exclusive Southern Cross index, we’re able to evaluate and improve the genetic traits of our flock to ensure each sheep is better than the last.
The Maui Difference: Innovation with a Purpose
We don’t just follow trends – we set them. As the only company in the world to operate a Sheep Milk Demonstration Farm and Genetic Center, we are redefining what it means to lead the industry. These unique facilities are where we combine the best of research and practice, ensuring that every step of our production process is grounded in scientific discovery and innovation.
Our genetic center is dedicated to pushing the boundaries of what’s possible, making strides in improving not just the quantity of milk, but also the health and sustainability of the entire flock. By improving the genetics of our sheep, we are creating a more resilient, healthier animal – one that will thrive for generations to come.
Human Emotion at the Heart of Our Work
While innovation and technology are integral to what we do, it is the human element that truly drives us. Behind every bottle of sheep milk, there is a story – a story of farmers who care deeply about the land, scientists who challenge themselves to discover new frontiers, and families who trust us to provide them with the purest, most nourishing products.
At Maui, we are deeply connected to the community that surrounds us. Every step of our journey has been shaped by the people who believed in the power of sheep milk and in the promise of what we could achieve together. We are committed to improving lives – whether it’s through the quality of our products, the sustainability of our practices, or the support we offer to our partners, employees, and consumers alike.
Looking Forward: A Legacy of Care
As we continue to grow and innovate, we remain grounded in the values that first brought us together – the desire to do good, to create lasting change, and to nurture the world around us. Maui’s journey is not just about the milk we produce, but about the community we are building – one that values quality, trust, and sustainability in every aspect of life.
At Maui, we believe that with every step we take, we’re not just shaping the future of sheep milk. We’re shaping a future where people, animals, and nature work hand in hand to create something truly extraordinary. Experience the care, passion, and innovation that goes into every drop of Maui sheep milk—because here, it’s not just about milk; it’s about making a difference.
Maui's Strategy:
Enhancing Sheep Milk Supply – Maui is committed to continuously improving sheep milk production by optimising genetic programs and refining farming systems. Through advanced breeding techniques and innovative farm management practices, we aim to increase per-sheep milk yield while expanding our network of high-quality partner farms.
Strengthening Product Quality Management – Maintaining the highest standards of product quality is at the core of our operations. We achieve this through ongoing enhancements in animal welfare management, comprehensive sheep health monitoring, and continuous refinement of Maui’s Standards for Sheep Milk Quality. Additionally, we provide extensive training, education, and support to our partner farms, ensuring compliance with best practices in sheep milk production and overall farm management.
Expanding Market Presence – To drive sustainable growth, we are actively exploring new markets and strengthening our global footprint. By developing strategic partnerships, optimising distribution channels, and enhancing brand recognition, we aim to increase market share and establish Maui as a leading name in the global sheep milk industry.
Sustainability and Ethical Practices – Maui emphasises sustainable farming practices, focusing on environmental stewardship, animal welfare, and community involvement. This strategy not only helps in producing high-quality milk but also aligns with global consumer trends towards ethical and sustainable products.
Through these strategies, Maui becomes a leader in the niche market of sheep milk, focusing on quality, innovation, and sustainability to differentiate ourselves in a competitive landscape.
Maui’s Prides and Licenses:
World Dairy Innovation Awards 2022:
Maui’s Whole Sheep Milk Powder was a finalist for the Best Children’s Dairy Products, Sachet Whole Sheep Milk Powder was a finalist for the Best Dairy Ingredient, and Probiotic Sheep Whole Milk Powder was a finalist for the Intolerance-Friendly Dairy Product.
2degrees Auckland Business Awards 2024:
Maui Food Group Limited is the finalist of 2024 2degrees Auckland Central Business Awards of Excellence in Innovation, Excellence in Strategy & Planning and Excellence in Sustainability.
NEW ZEALAND MADE
ASURE QUALITY TRANSPRENCY PROGRAMME
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